If you are in trade, travelling outside of your local area is not an option. With the price of the fuel, you would like to cover a certain mile radius. To get more enquiries and calls, you need to learn how to promote your local business to eager customers. In this post, we will give you some simple tips on how to get started. Remember; we are always happy to help if you have certain plans. Book a meeting to get more advice. 

Create a Local Presence

The first thing to do to get noticed is to get visible. If you don’t have a trades website, it’s a good start. Most local customers want to check you out before they engage with you. Google your business name and find out what your local customers see. If there’s something that’s not right, fix it. If there’s an outdated phone number on your profile, you might be missing out on local leads. 

Register on Maps 

While Google Maps is the main platform where you would like your trades business to be visible, there are other maps, too. Yahoo Business and Apple Maps, Bing Business will help you promote your trades business for free. You cannot start local marketing without getting your listings to show up on map searches. But you also need to get reviews to bump your profile. 

Promote Your Local Business in Directories

Directories are great, but you’ve got to remember that you are competing with other trades businesses in the area. You might pay for leads, but the same enquiries are sent to 5+ more businesses in the same area. However, trades directories are a huge part of local marketing, and you should not ignore them. 

Add Locations to Your Social Media Posts 

If you are not using local hashtags on your social media, you are missing out on local client enquiries. Getting professional hashtag research done by a marketing agency for local clients will certainly help you become more visible online. Also, social media is great for business-to-customer marketing.

Use Your Van to Promote Your Local Business

van branding tips 

Being one of the “white van men” without signage will make you look less professional. There are loads of local vehicle signage companies that can create the brand you want to show off on your van or car. If you are using the vehicle for other purposes, too, you might want to get a removable magnetic sign instead. Our tradesmen clients often tell us that people keep on taking photos of their van and scanning their QR codes when they are parked outside a house. 

Ask for Recommendations 

get local recommendations

If you never ask, you never get it! Recommendations are an easy way of getting new customers. When you finish the job, make sure you ask your clients for a written recommendation and a referral. This way, you can always get more opportunities to expand your trades business locally. 

Find Trades Partners to Promote Your Local Business

Having partnerships with other tradesmen is a great source of leads for many small and medium sized businesses. You can talk to architects if you are a builder, a plumber if you are a kitchen fitter, or  an interior designer if you are a joiner. They can recommend you to local customers for free, or for a set commission. 


You don’t need to break the bank to promote your local business. Use these tips to become the go-to tradesperson in your area. If you need further help with your website, SEO, or social media, please do not hesitate to book a meeting. Good luck!

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