SEO Marketing for Tradesmen
How far down do you scroll when you search for something through an online search engine like Google, Bing, or Yahoo? Probably not all that far! The results that come up first likely get most of your attention. These results are chosen by the search engine’s algorithm, according to factors like the content, layout, and design of the webpage.
Since these results aren’t random, we can actually follow best-practices, like incorporating keywords into digital websites, to help your page come up early in the search results, and get seen by more potential customers. Doing this is called Search Engine Optimisation (SEO) marketing. Although SEO is an ever-changing aspect of digital marketing, the expert trades marketing team at Digital4Trades can take the lead with years of experience and digital marketing know-how, so you don’t have to pour over the details of the latest Google Update or spend precious time learning how to update your website to make it get seen.
Off-Site SEO For Trades Businesses
To really get it right, your SEO efforts should extend further than just your website domain. You’ll want to fully optimise your site to improve functionality, usability, navigation and overall coding structure to make it easier for search engines to read. You’ll also want to keep up with SEO updates over time to make sure you’re still following the latest and greatest SEO ideas. This is a time-consuming process, though – if you end up needing a little help, D4T has your back with full on-site audits detailing areas for improvement, and a techy team that can put those changes in place!
Updating a Tradesmen Website for SEO Marketing
At Digital4trades we know it can feel overwhelming to learn and tackle SEO while also running your business. If you want to make sure you’re doing all you can to get your site seen, but need some help making an SEO upgrade happen, we can step in!
Our expert team will evaluate your current website to identify how to improve your SEO by reviewing your website and domain authority (DA). Your DA is a ranking of how well your website will rank on search engine pages. Once we have this base information, we can move on to researching how to increase the number of visitors you will receive.
It’s important that your website attracts real, purchase-minded visitors if you want to drive sales or bookings. We can help this happen by researching which of your competitors are seeing the best conversions online and developing and carrying out recommendations based on the competitive dynamics of your industry. This is achieved through things like keyword analysis and written content adjustments, which can make a big difference in the results your site gets.
Let’s Chat About SEO for your Trades Business
Even if you’re only operating as a local business, improving your full online visibility and SEO will boost the amount of people in your area that find your company. Along with evaluating and improving your site’s SEO aspects, we can help with the installation of Google Analytics, so you can keep track of who is visiting your page and whether they are from the target audience of your product. Sounds like a good plan? Just contact us about SEO marketing for Tradesmen!
If you think your business could benefit from search engine optimisation then get in touch for a free SEO review.
Find out how your trades business can be found on Google. Let’s have a chat.