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In this digital age, local trades businesses can’t afford to ignore the power of online reviews. Customers rely heavily on the opinions of others when making purchasing decisions, and a business’s online reputation can make or break its success. While positive reviews can boost your business’s reputation, negative reviews can have the opposite effect. However, negative reviews don’t have to be the end of the world. In fact, how you respond to these reviews can be just as important as the reviews themselves.


Why Responding to Reviews is Important for Your Trades Business 

First and foremost, responding to reviews shows that you care about your customers and their experiences with your business. It demonstrates that you value their feedback and are committed to addressing any issues they may have had. By taking the time to respond to reviews, you can also show potential customers that you are engaged and responsive to feedback.


Furthermore, responding to reviews can help you turn a negative experience into a positive one. When a customer leaves a negative review, it’s an opportunity for you to address their concerns and make things right. If you handle the situation well, you may be able to win back their business and even turn them into loyal customers.


Responding to Negative Reviews on Your Trades Business

While responding to positive reviews is always a good idea, it’s especially important to respond to negative reviews. When responding to negative reviews, there are a few key things to keep in mind when running a local trades business:


  1. Respond promptly: The longer you wait to respond, the worse the situation can become. Responding promptly shows that you take the issue seriously and are committed to resolving it.


  1. Be empathetic: When responding to a negative review, it’s important to acknowledge the customer’s feelings and show empathy for their situation. Let them know that you understand their frustration and are committed to making things right.


  1. Address the issue: Don’t just apologise for the negative experience. Take the time to address the specific issue that the customer had and explain how you plan to resolve it.


  1. Offer a solution: In addition to addressing the issue, offer a specific solution to the customer. This could be a refund, a discount on their next purchase, or some other form of compensation.


  1. Take the conversation offline: While it’s important to respond publicly to negative reviews, it’s also a good idea to take the conversation offline. Provide the customer with a way to contact you directly so that you can work to resolve the issue in a more private setting.


Responding to Positive Reviews on Your Trades Business


While responding to negative reviews is crucial, it’s also important to respond to positive reviews. When responding to positive reviews, there are a few key things to keep in mind:


  1. Thank the customer: Take the time to thank the customer for their kind words and for taking the time to leave a review.


  1. Be specific: When responding to a positive review, be specific in your response. Highlight the specific things that the customer mentioned and let them know that you appreciate their feedback.


  1. Encourage repeat business: Use the opportunity to encourage the customer to return to your local trades  business in the future. Let them know that you look forward to serving them again soon.




In conclusion, responding to reviews is an essential part of managing your business’s online reputation. By responding promptly and empathetically to both positive and negative reviews, you can show your customers that you value their feedback and are committed to providing excellent service. While negative reviews can be difficult to handle, they can also be an opportunity to turn a negative experience into a positive one. So, take the time to respond to reviews and use them as a way to build a positive online reputation for your business.

Want to grow your local trades buisness and your reputation? Get in touch to arrange a quick chat!

Call 07983-230-799